One of the biggest challenges that most companies face when investing in new products is revenue growth. At some point, your revenue growth may stagnate despite your sales teams best efforts. When this happens, it may be time to reassess your formal processes and strategies. This includes your hiring process and management styles. We’ll be discussing how to improve sales strategy from the ground up so your products and innovations are sure to succeed. 



How To Improve Sales Strategy of New Products By Prioritizing Training And Learning


Companies invest a lot of time and effort into research and development. However, turning these innovations into profit is usually where the problems start. Commercialising products, especially new ones, can create revenue roadblocks.


The issue, ultimately, stems from foundational structures. Formal processes such as hiring and training specialised employees can often be a hindrance to new developments if procedures are not updated accordingly. 


What Research Has Taught Us About How To Improve Sales Strategy


Research shows that in a timeline, customers have a window in which they are excited about a new product. This is typically at the earliest stages when the product has just been announced or released. 


However, as the sales process continues and time progresses, customers become hesitant. What needs to happen is the retraining of salespeople to handle longer processes. Rather than focusing their training on the special features of a product alone, they need to be able to handle the psychological aspects of speaking to a client. 


In other words, salespeople need to treat the sales process of new products differently than with standard ones. 


Understanding Barriers


There is an extra level of trust you’ll need to gain from the clients when it comes to new products or services. Below are some examples of barriers to their trust that you’ll have to overcome:




Releasing a new product requires more time for your sales teams to educate your customers. In fact, a sales process for new releases takes up to 35% longer than with regular offerings. Time is a big investment, but in order to succeed, you will have to be ready to spend. 


Customer Decision Making


Another big part of the sales process that can pose as a barrier is the nuances in customer decision making. This includes the periods in which a customer inquires about the product, then the period in which they evaluate the information you have provided them. 


The customer then proceeds to compare their choices and decides to buy or not to buy. It’s important to be aware of this process and address any resistance after their initial interest wears off. Salespeople should also aim to secure the sale as early as possible, while the customer is still curious and hasn’t developed resistance or hesitancy. 


Redefining Your Sales Process – How To Improve Sales Strategy


Taking these barriers into consideration, you can now begin to redefine your sales process. For new products, it’s important to emphasize factual information about the product, as well as how the clients business can improve after adopting it. 


Customer’s inquiring about new products will have a lot of uncertainty, which sales teams need to quell. This includes answering any questions and doubts, as well as addressing any concerns over risks and value. 


Salespeople need to reassure clients that they won’t regret buying your new offering and that doing so will bring a lot more value to their system. 


Reworking Your Training Process


Of course, as your sales process evolves, you will need to retrain your sales teams. Failing to do so can be confusing and inconsistent for your sales representatives and clients. The sales process is complex and needs to be integrated directly into training. 


Rather than overloading your sales teams with information about the products special features, it may be time to think about how to improve the quality of the relationship with the client or customer. Clients with hesitations about new offerings need to be dealt with differently than those buying regular items. 


In order to assuage their fears and hesitations, sales teams need to make clients feel like they are making the right decision. Sales teams also need to be trained to handle risk management and issues that may arise throughout the process. 


Aspects of behavioural psychology should be taught so that sales teams can intuitively respond to concerns and pick up on cues. Though your training process won’t be perfect 100% of the time, it should be as detailed and as comprehensive as you can get it. By the end, your sales team should exhibit the following qualities: 


Qualities Of Successful Sales Teams


  • Time Management
  • Values
  • Attitude
  • Mindset
  • Customer-focused


Successful sales teams are able to manage their time effectively, in long-term or short-term sales processes and in cultivating client relationships. They should have consistent values that allow them to be critical about any issues they spot in the process. 


Salespeople should also have the ability to exhibit the right attitude with every client, no matter how challenging, and should maintain a learning-oriented mindset. Being goal-oriented is great, however, they should also be able to build on lessons learned from difficult situations. 


Lastly, successful sales teams are customer-focused and knowledgeable about their industry. Customers’ needs should always be met, and successful salespeople should have the insight to go beyond what is asked when they feel the need for it.


Strategic Management – How To Improve Sales Strategy


Though what we have discussed weighs more on sales teams, management styles also play a big role in promoting growth and success after launching a new product. Strategic managers are the key to ensuring that progress comes from the top down.


These heads need to be heavily involved in assisting sales teams to overcome challenges and changes. Similarly, they should also actively break down internal divisions that hinder sales processes and interactions with customers. 


Managers should plan for the long term by establishing unifying goals and promoting a culture of open communication and continuous learning. Likewise, they must view client relationships as partnerships, which promotes trust and growth. Lastly, they should create and establish an organic growth strategy that enables new innovations to flourish rather than get bogged down behind barriers. 




In conclusion, when it comes to how to improve sales strategy, the answer lies in the foundation of your structures. Make sure to reassess how your sales teams are adequately trained. Similarly, reevaluate how you manage your teams. Doing so will encourage a culture of continuous learning, which will translate into revenue growth and success. 


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